Tuesday 25 January 2011

Google might be favoring its own properties and content

The idea that Google might be favoring its own properties and content in search results was a big topic of conversation last week on a lot of blogs, forums, and social networking sites — and it was also the big discussion topic on our sister site, Sphinn. News that Eric Schmidt will step down as Google CEO and an article about PayPal’s impact on conversion were both popular among Sphinn users on Twitter.

Our “Discussion of the Week” asked, Does Google favor its own properties in the SERPs? That story got the most comments last week on Sphinn, and we’ll single out one of those as our comment of the week here. It’s from Sphinn user Mags of MagsTags.com, who shared this story:

I work for an action sports video sharing platform and I can easily see how Google favors YouTube. My client very often has an exclusivity for specific video for a few hours time. Obviously during that time they are on the top of SERP for relevant keywords (usually the video title; and I am talking here about the universal search results, not the video search specifically) . However as soon as the exclusivity finishes and someone upload that video to YouTube, their video is pushed down in SERP… I understand that YouTube’s videos will obviously get many more views and that counts, but wasn’t my client the first who had this content?
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